TWO:All the friends of Fritz were treated by the infuriate father with the most cruel severity. No mercy was shown to any one who had ever given the slightest indication of sympathy with the Crown Prince. A bookseller, who had furnished Fritz with French books, was cruelly exiled to the remote shores of the Baltic, on the extreme northern frontiers of Prussia. A French gentleman, Count Montholieu, who had loaned the Crown Prince money, would probably have perished upon the scaffold had he not escaped by flight. His effigy was nailed to the gallows.338 Just at that time, when all hope seemed lost, it so happened that a cannon-ball crushed the foot of the Austrian commander. This disaster, together with the darkness and the torrents of rain, caused the fire of the enemy to cease. The next morning some Prussian re-enforcements came to the rescue of the king, and he escaped.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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